ChowChallenge is a game developed and operated by Shichuangrun Co Limited (hereinafter referred to as "we"). Our registered address is Room 63, 7/F, Woon Lee Commercial Building, 7-9 Austin Ave, Tsim Sha Tsui, Kowloon, Hong Kong. If you have any questions, comments, or need assistance, please feel free to contact us via email at service@shichuangrun.com.
This privacy policy will take effect from January 1, 2024 and is designed to comprehensively, clearly, and rigorously explain how we legally collect, use, store, share, and protect your personal information in accordance with relevant laws and regulations during your use of the ChowChallenge game (hereinafter referred to as the "game"). This policy applies to your access and use of the ChowChallenge game application and its extended services through various devices (including but not limited to mobile devices, computers, etc.) on overseas mainstream application platforms such as Apple Store and Google Play. We will strictly implement personal information protection measures in accordance with this policy to ensure your rights are fully protected.
Account Registration and Login: When you register a game account or log in to the game, you may need to provide an email address, a username, a password, and other necessary information to identify you and establish the account system. If you choose to log in through a third-party account (such as Apple ID, Google account, etc.), we will obtain the account identifier, nickname, and other information allowed by the third-party platform based on your explicit authorization. This information will only be used to quickly identify your identity within the game and will not be used beyond the authorized scope.
Participation in Activities and Interaction: When you actively participate in various activities, competitions, provide feedback, consult customer service, or submit forms, you may need to provide your name, contact information (such as phone number), address, etc., so that we can accurately communicate with you, distribute event rewards, or efficiently handle your requests, thereby enhancing your gaming experience.
Payment and Subscription: If you make in-game payments (including subscription services, purchasing items, coins, etc.), we will collaborate with professional and compliant payment service providers to collect your payment information, such as payment account, payment amount, payment time, etc. Payment service providers follow strict payment industry standards and data security standards to process your payment data. We only obtain necessary payment result feedback information to confirm the success of the transaction and provide you with corresponding game service rights, ensuring the security, transparency, and traceability of the transaction process.
Withdrawal: When you meet the reasonable withdrawal conditions set by the game and initiate the withdrawal process, we will collect your withdrawal account information (such as bank account information, verified e-wallet account information, etc.), withdrawal amount, withdrawal time, etc. We will strictly comply with financial regulatory requirements and relevant security agreements, cooperating with formal financial institutions or qualified third-party payment platforms to ensure the safety, accuracy, and timeliness of your withdrawal funds.
Device Information: We will collect information about the device you use to access the game, including but not limited to device model, operating system version, unique device identifier (such as IMEI, Android ID, IDFA, etc.), device manufacturer, device serial number, screen resolution, language settings, time zone, etc. This information is collected only to adapt to different device performances, optimize game performance, troubleshoot technical issues, and provide you with a personalized game visual and operational experience based on your device characteristics. Strict protection measures such as encryption are taken during the collection, storage, and use of this information to prevent information leakage risks.
Network Information: We will record your network connection information, such as IP address, network type (Wi-Fi, 4G/5G, etc.), network signal strength, etc., to monitor the stability of the game's network connection in real-time, ensuring a smooth gaming experience. At the same time, we analyze network data to prevent security risks such as network attacks and malicious intrusions, maintaining the overall security of the game's network environment.
Game Log Information: During your immersive gaming experience, we will automatically collect your game log information, including login time, logout time, game duration, level progress, game scores, item usage, operation records (such as clicks, swipes, etc.), error logs, etc. This log information helps us gain a deeper understanding of your gaming behavior patterns and preferences, allowing us to tailor personalized game content and recommendations for you. It also helps optimize game performance, troubleshoot and fix issues, and continuously improve game quality, creating a better entertainment environment for you.
Location Information: Only with your active authorization, we may collect your approximate location information (such as city-level location information based on IP address) or precise location information (such as location information obtained through GPS). The collection of location information aims to provide you with localized game services, activity pushes, or precise advertising, such as recommending game benefits or events exclusive to your surrounding area, allowing you to experience a more regionally tailored gaming experience. Once you withdraw your authorization, we will immediately stop collecting and ensure that the collected location information is processed according to strict confidentiality procedures and will no longer be used for related purposes.
We are fully aware of the importance of third-party SDKs in enriching game functionality, but we also attach great importance to the privacy risks they may bring. Therefore, if our game integrates third-party software development kits (SDKs), we will strictly follow the following guidelines:
Payment SDKs: To ensure the security, convenience, and compliance of in-game payment functions, we have selected well-known payment SDKs such as Apple Pay and Google Pay that comply with international payment security standards. These SDKs strictly follow their respective platform's privacy policies and security agreements when processing your payment-related information (such as payment account, payment amount, payment time, etc.). You can learn more about the specific data processing details, rights protection measures, and dispute resolution mechanisms through the detailed privacy policy links provided by their official websites, ensuring that your payment information is professionally protected at every step.
Advertising SDKs: To achieve sustainable game operation and provide you with a free or low-cost gaming experience, we may use advertising SDKs such as Google AdMob. These advertising SDKs may collect your device information, gaming behavior information, location information, etc., during the ad delivery process, but the data will be anonymized or aggregated to the greatest extent to protect your privacy, making it impossible to directly identify your personal identity. At the same time, the use of advertising SDKs strictly complies with relevant laws and regulations and industry self-regulation standards. You can learn more about the data collection purposes, scope, usage methods, and your rights to refuse ad tracking through their privacy policies.
Data Analysis SDKs: To continuously optimize game performance and enhance user experience based on data-driven insights, we may introduce data analysis SDKs such as Firebase Analytics. These SDKs will collect your device information, game log information, etc., and use professional data mining and analysis techniques to help us gain insights into the overall usage of the game, differences in behavior patterns among different user groups, and make targeted improvements to game design, optimize gameplay, and adjust difficulty curves, creating a more attractive gaming world for you. You can always check their privacy policies for more information on data processing logic, storage duration, data sharing restrictions, and other key information to ensure your right to data transparency is fully protected.
Social Sharing SDKs: If you are keen on using the social sharing features within the game to share exciting moments with friends, we may integrate social sharing SDKs such as Facebook Share and Twitter Share. These SDKs will only collect your social account information (within the authorized scope) and the content you choose to share when you authorize the login of your social account and perform sharing operations. The information collected will be strictly used to achieve social sharing functionality and will not be used for any information collection beyond the functional requirements. The collected information will be protected with the same strict security measures as the social platform, ensuring your social privacy security.
We will sign strict cooperation agreements with all third-party SDK providers, requiring them to comply with the most stringent privacy protection standards and information security measures globally. We will also continuously supervise and audit their data collection and usage behaviors to ensure that they only collect and use your information within the scope necessary to achieve game functionality. If any violations are found, we will immediately take measures to urge rectification or terminate the cooperation.
Providing and Maintaining Game Services: We use the collected information to ensure the stable operation and continuous updates of the game, covering core aspects such as account management, accurate identity verification, secure and efficient processing of payments and withdrawals, and timely technical support, creating a worry-free gaming environment for you.
Personalized Experience: Based on your unique behavior in the game (such as level progress, item preferences, game duration distribution, etc.), device characteristics, and location information (with authorization), we use advanced data algorithms and intelligent recommendation systems to create personalized game content for you, including but not limited to exclusive level challenges, customized item recommendations, and advertising pushes that match your interests, making your gaming journey full of surprises and relevance.
Data Analysis and Research: We will conduct rigorous statistical analysis and in-depth academic research on the collected information, using anonymization, aggregation, and other scientific processing methods to ensure that the research results cannot be traced back to specific individuals. This aims to gain a deeper understanding of the global usage trends of the game, differences in user behavior patterns across regions, and preference trends among players of different age groups, so as to make targeted improvements to game design, optimize performance bottlenecks, and enhance overall service quality, providing a better and more inclusive gaming product for global players.
Security and Anti-Fraud: Using the collected information, we have built a multi-level, intelligent security protection system to prevent, detect, and respond to various security risks in real-time, including but not limited to network hacker attacks, malicious software intrusions, account theft, fraudulent transactions, and cheating behaviors that violate the fairness of the game. We are committed to defending the health and purity of the game ecosystem and protecting the interests and gaming experience of every player.
Marketing and Promotion: With your explicit consent, we may send you marketing information closely related to the game through compliant marketing channels based on your gaming behavior and preference information, such as new feature launch previews, limited-time event invitations, exclusive discounts, etc., allowing you to stay updated on game developments and enjoy premium experiences. At the same time, you always have the option to unsubscribe, and you can choose to stop receiving such information with one click. We will strictly respect your autonomy.
Affiliated Companies: For the purpose of optimizing operational management and integrating resources to better serve global players, we may share some of your personal information with affiliated companies. However, we will strictly ensure that affiliated companies follow privacy protection standards that are as strict as or even more detailed than this privacy policy. We will sign internal confidentiality agreements to define the boundaries and usage restrictions of information sharing, prevent information misuse risks, and ensure the security of your information within the group.
Service Providers: To ensure the professional and efficient operation of various aspects of the game, we may entrust some business operations to third-party service providers, such as payment service providers, cloud storage service providers, data analysis service providers, advertising service providers, etc. These service providers are well-known, reputable, and have undergone strict compliance reviews. They will only process your personal information under our detailed written instructions, based on the necessity of fulfilling their specific service responsibilities, and must unconditionally comply with strict confidentiality obligations, internationally recognized information security standards, and our supervision and audit mechanisms. For example, payment service providers use professional technology and security systems to process your payment information to ensure the smooth completion of transactions; data analysis service providers use professional knowledge and algorithms to assist us in deeply mining the value of game data to drive service improvements.
Partners: In specific business cooperation scenarios, such as joint marketing activities, cross-brand promotion projects, etc., we may share your information with partners, but only with your explicit consent in advance or based on specific circumstances permitted by laws and regulations. We will strictly require partners to follow relevant privacy protection regulations, sign detailed information protection agreements, and clarify the purpose, scope, and duration of information use to ensure that your information is properly protected and reasonably used during the cooperation process.
Legal Requirements and Protection of Rights: In the face of legal requirements (such as responding to court subpoenas, cooperating with government law enforcement investigations, following legal procedures, etc.), or to protect our legitimate rights and interests (such as pursuing infringement liabilities, dealing with malicious fraud, defending intellectual property rights, etc.), we may disclose your personal information in accordance with the law. However, we will strictly follow the principle of minimum necessity, providing only the information directly related to legal claims or rights protection, minimizing the impact on your privacy.
Storage Location: We will store the collected personal information on our own high-security servers or on servers of globally renowned third-party cloud storage service providers with top-tier data security protection capabilities. Considering the global distribution of the game, these servers may be located in jurisdictions outside your country/region. However, no matter where the information is stored, we will adopt industry-leading technical encryption methods (such as AES, RSA, etc.), strict access control policies (such as multi-factor authentication, minimum privilege allocation), and regular professional security audit processes (such as third-party professional security agency audits) to ensure the security of the stored information throughout its lifecycle.
Storage Duration: We strictly determine the storage duration of personal information based on mandatory legal requirements and actual business operation needs. For example, to ensure the traceability and compliance of payment and withdrawal-related financial data, we may retain your payment and withdrawal information for several years after the transaction is completed; to properly handle user feedback and complaints, we may retain relevant information until the issue is resolved and after a reasonable follow-up observation period. Once the specified storage period is exceeded, we will immediately initiate an automated and irreversible deletion or anonymization process to ensure that your personal information is not illegally retained or misused.
We always prioritize the security of your personal information and have invested significant resources in building a comprehensive, multi-level information security protection system, including but not limited to advanced data encryption technologies (such as encrypting sensitive information during transmission and storage), fine-grained access control mechanisms (ensuring that only authorized personnel can access your information for specific business needs), strict security audit processes (regularly inviting third-party professional security agencies to conduct comprehensive inspections and vulnerability assessments of information systems), and emergency response plans (in the event of an information security incident, the plan can be activated in the shortest time to take a series of measures, including notifying you, to minimize losses). However, given the complex and ever-changing security environment of the internet and the inherent limitations of technology, although we make every effort, we cannot absolutely guarantee the absolute security of information. In the unfortunate event of an information security incident, we promise to immediately activate the emergency response plan, take prompt remedial measures to reduce losses, and strictly follow legal requirements to notify you of the incident details, scope of impact, and the measures we have taken and will take in the most timely, transparent, and effective manner, effectively safeguarding your right to know and choose.
Right to Access: You have the legal right to access the personal information we have collected about you at any time. You can easily access the relevant information through the carefully designed settings options in the game, following the guided steps, or by contacting our professional and enthusiastic customer service team at any time. After identity verification, we will promptly assist you in viewing and understanding the relevant information, ensuring your control over your own information.
Right to Rectification: If you find that the personal information we have collected is inaccurate, incomplete, or outdated, you have the right to request us to immediately correct or supplement it. You can clearly explain the information that needs to be corrected and the basis for the correction through the game settings or customer service channels mentioned above. We will arrange dedicated personnel to follow up and handle the matter, ensuring that your information accurately reflects the real situation.
Right to Erasure: In accordance with various circumstances clearly stipulated by laws and regulations, if you decide to stop using the game and request the complete deletion of your account information, you have the right to submit a deletion request to us. After receiving the request, we will promptly initiate a strict deletion process, following the established procedures to ensure that your personal information is completely removed from all our business systems and backups. However, in certain special legal scenarios (such as tax record retention requirements, etc.), we may retain a small amount of necessary information in accordance with the law and provide you with a detailed explanation of the reasons and basis.
Right to Restrict Processing: When you have doubts about the accuracy of the information we have collected and raise objections, you have the right to request us to restrict the processing of the relevant information. We will immediately suspend all processing activities except for necessary information verification operations until the objection is properly resolved, effectively protecting your voice and decision-making power in the information processing process.
Right to Data Portability: Within the specific scope permitted by applicable laws, you have the right to request us to provide you with the personal information you have provided to us in a standardized, structured, commonly used, and machine-readable format, or, at your request, to transmit this information to other data controllers authorized by you under the premise of ensuring safety and compliance, facilitating the migration of data between different service platforms and flexible control of the flow of personal information.
Right to Withdraw Consent: If you have previously consented to our collection, use, or sharing of certain personal information based on your own will, you have the right to withdraw your consent at any time. You can do so through the game settings or customer service communication channels. After withdrawing your consent, some game features or services that rely on this information may not function properly. We will fully inform you of the relevant impacts before you proceed, respecting your final choice.
Definition of Minors: In the context of this privacy policy, minors refer to natural persons under the age of 18.
Collection of Minors' Information: We uphold a high sense of social responsibility and will never actively collect personal information from minors knowingly. If, due to technical vulnerabilities or other unforeseen factors, we inadvertently collect personal information from minors, we will take emergency measures immediately upon discovery, delete the information, and permanently stop any processing of it. If you are the guardian of a minor and accidentally discover that your ward has provided us with personal information without your consent, please contact us immediately at service@shichuangrun.com. We will fully assist you in properly handling the follow-up matters to ensure the security of the minor's information.
Minors' Use of the Game: We strongly recommend that minors use our game under the careful guidance and accompaniment of their parents or other legal guardians. If you are a minor, please be sure to obtain the explicit consent of your parents or guardians before attempting to use the game and related services, and operate under their full guidance to ensure that your personal rights and physical and mental health are fully protected while enjoying the fun of the game.
Advertising: We may display advertisements in the game to provide you with a free or low-cost gaming experience while supporting the continuous innovation and development of the game. To present you with advertising content that is more relevant to your interests and gaming behavior, we may collaborate with professional advertising service providers to share certain information that has been strictly anonymized or aggregated (such as device information, gaming behavior information, etc.), ensuring that the advertising is precise and does not infringe on your privacy. Advertising service providers may use technologies such as cookies and pixel tags to collect and process information when using this information, but all within the framework permitted by laws and regulations. You have the right to refuse such technical tracking through browser settings or in-game options.
Personalized Recommendations: Based on your gaming behavior (such as level progress, frequency of item usage, distribution of gaming time, etc.), preferences (such as favorite game modes, frequently played game characters, etc.), and historical data, we use advanced algorithm models to provide you with personalized game content and advertising recommendations.
These personalized recommendations aim to enhance your gaming experience, such as recommending level challenges suitable for your current gaming level, or new items and features that match your gaming preferences. For advertising recommendations, we ensure that they are relevant to your interests, reducing the interference of irrelevant advertisements.
You have full control over personalized recommendations. You can choose to turn on or off the personalized recommendation function in the game settings at any time. If you choose to turn it off, we will no longer push personalized content based on your specific behaviors and preferences, but you will still see some general game information and advertisements.
We regularly evaluate and optimize the personalized recommendation algorithm to ensure the accuracy and relevance of the recommendations. At the same time, we strictly comply with relevant laws and regulations to protect your privacy and personal information security, and will not use your sensitive information in the personalized recommendation process.
We may update this privacy policy based on changes in laws and regulations, business development needs, or other reasonable reasons.
When we make significant changes to this privacy policy, we will notify you in a timely manner through appropriate methods such as displaying a notice in a prominent position when the game starts, sending an email to your registered email address, or posting an in-game announcement. Significant changes include but are not limited to:
We will not reduce your rights under this privacy policy without your explicit consent.
You can always check the latest version of the privacy policy through the relevant links in the game or on our official website. After we publish the updated privacy policy, if you continue to use our game and related services, it means that you have fully read, understood, and accepted the updated privacy policy; if you do not agree with the updated privacy policy, you should stop using our game and related services.